Services
Altura helps software developers and business owners take their applications and web sites through the three key phases of Growth, Engagement, and Monetization (GEM). Whether you're interested in:
- Growing your app or site by designing it to spread virally
- Engaging your app's or site's user base activating key users
- Monetizing your app or site by running third-party ads, signing up sponsors, or selling it outright
Altura is your best source for information on what works (and what doesn't). We're dedicated to sharing the best practices we've learned over 30 years in the software industry and helping you get the most out of your business. In addition, we want to help you raise the funds necessary to get your business to the point where it can benefit from the GEM System. Therefore, we offer services to help you:
- Fund Your Company
- Grow Your App
- Sell Your App / Web Site / Company
Fund Your Company
Altura is an expert at fundraising for startup companies. The 75+ million in funds that we've raised in the past have come from angel investors (e.g., Bill Gates, Bob Kavner, Craig Johnson, etc.), strategic partners (e.g., Amazon, Yahoo, Itochu, Bear Creek, etc.) and venture capitalists (e.g., Oak, El Dorado, VenRock, C2C Ventures, etc.). No matter what stage of business your operating, we can help you find the resources necessary to take it to the next level. Our process is to understand your business, determine the amount of funds you need to raise, identify prospective investors, develop your pitch and assist in negotiating all aspects of the fundraising process.
For our fundraising services, we offer the following success-based fee structure:| Tier | Engagement Fee | Share of Proceeds | Term |
| 1 | $100,000 | 1% | 3 months |
| 2 | $50,000 | 3% | 6 months |
| 3 | $25,000 | 5% | 9 months |
| 4 | $10,000 | 10% | 12 months |
| 5 | $5,000 | 15% | 18 months |
For example, if you sign up for Altura's fundraising service at the Tier 3 level, you will pay us $25,000 as an upfront Engagement Fee plus 5% of the funds raised. Assuming we helped you raise $1,000,000 within the 9 month term, you will have paid us a total of $75,000 based on the following calculation: $75,000 = $25,000 upfront + $50,000 fundraising share (.05 * $1,000,000 raised). Had you signed up at the Tier 4 level and we helped you raise $1,000,000 within 12 months, you would have paid us a total of $110,000 = $10,000 upfront + $100,000 fundraising share (.10 * $1,000,000 raised).
To have an Fundraising Agreement sent to you, please e-mail and include your company's executive summary, desired amount of money, name and phone number.
Grow Your App
Altura originally offered Pay Per Install advertising deals in the $0.40 to $1.00 range that guaranteed a certain number of installs of the developer's app (see Tier 3 - Tier 7 below). However, for those larger customers who may not yet have a Facebook or iPhone app or who aren't satisfied with their app's initial growth, we now have new Tier 1 and Tier 2 levels of service. Tier 1 (GEM Plus) guarantees 2 million users in less than one year and is for those customers who don't yet have an app and want our assistance with their app's conceptualization and overall design. Tier 2 (GEM Basic) guarantees 1 million users in less than one year and is for those customers who have a shipping app but who want our assistance with the Viral Design and Tuning of their app.
For our app design and promotion services, we offer the following guaranteed results:| Tier | Price | Per user | Time Period | Total installs |
| Tier 1 (GEM Plus) | $480,000 | $0.24 | 360 days | 2,000,000 |
| Tier 2 (GEM Basic) | $240,000 | $0.24 | 360 days | 1,000,000 |
| Tier 3 | $40,000 | $0.40 | 180 days | 100,000 |
| Tier 4 | $20,000 | $0.50 | 90 days | 40,000 |
| Tier 5 | $12,000 | $0.60 | 90 days | 20,000 |
| Tier 6 | $8,000 | $0.80 | 30 days | 8,000 |
| Tier 7 | $5,000 | $1.00 | 30 days | 5,000 |
Altura guarantees delivery of the specified number of installs within the specified time period. The campaign period begins as soon as payment has been received, the tracking mechanism has been verified by both sides, and the app is launched. If the app doesn't achieve the full number of installs in the allotted time, then the unearned balance of campaign funds will be returned to the advertiser (unless the advertiser chooses to allow the campaign to continue on a 30 day auto-renewal basis).
To have an insertion order sent to you, please e-mail and include your app's name, Facebook ID and phone number.
Sell Your App / Web Site / Company
Altura is also interested in helping asset owners realize a nice return on their investment by selling their App, Web Site and/or Company. For many entrepreneurs, the number of potential buyers for their assets is limited to a fairly small circle of local investors and a relatively meager rolodex of prior business contacts. This leads to a lower valuation for their asset because they either don't know the buyers who would most highly value the asset or they can't get the attention of these buyers. Therefore, the lone entrepreneur often has to settle for a less than ideal price.
Altura changes this equation for entrepreneurs interested in selling their assets, by creating a situation where it is Altura's responsibility to find prospective buyers and negotiate a deal that achieves a higher than expected price for the asset being sold. Our standard terms are based on an engagement fee, a percentage of the proceeds up to the Minimum Target Price (MTP) and a higher percentage for amounts over this MTP. The MTP concept is desgined to align your interests as the asset owner with Altura's interests as your sales agent. The correct MTP is the one at which you would be willing to sell your asset prior to engaging our assistance. Our goal will be to get you more than your MTP.
For our asset sales services, we offer the following success-based fee structure:| Tier | Engagement Fee | Share of Proceeds Below MTP |
Share of Proceeds Above MTP |
Term |
| 1 | $100,000 | 1% | 10% | 3 months |
| 2 | $50,000 | 3% | 20% | 6 months |
| 3 | $25,000 | 5% | 30% | 9 months |
| 4 | $10,000 | 7% | 40% | 12 months |
| 5 | $5,000 | 10% | 50% | 18 months |
For example, if you signed up at the Tier 5 level and decided that the MTP for your asset was $300K and we found a buyer for $600K, then you would receive $415,000 and we would make a total of $185,000 = $5,000 upfront + $30,000 (0.10*$300,000) + $150,000 (0.50*($600,000-$300,000)). Of course, there is no guarantee that we will find a buyer willing to pay even your MTP, but if we don't then you don't have to sell your asset.
If you are interested in this success fee approach for selling your asset, please contact us prior to attempting to sell your asset on your own. While we can help at every stage of the process, especially if a buyer has already approached you because this helps establish a fair MTP, it is best when we are allowed to manage the process from the beginning.
To have an asset sales agreement sent to you, please e-mail and include your name, phone number, a brief description of the asset, an estimate of your Minimum Target Price and which Tier of services you would like to pursue.
(Note: These are the Altura price lists as of 12/15/08. Prices are subject to change without notice.)