Services

Altura helps software developers and business owners take their applications and web sites through the three key phases of Growth, Engagement, and Monetization (GEM). Whether you're interested in:

  1. Growing your app or site by designing it to spread virally
  2. Engaging your app's or site's user base by activating key users
  3. Monetizing your app or site by running third-party ads, signing up sponsors, or selling it outright

Altura is your best source for information on what works (and what doesn't). We're dedicated to sharing the best practices we've learned over 30 years in the software industry and helping you get the most out of your business. In addition, we want to help you raise the funds necessary to get your business to the point where it can benefit from the GEM System and the Influence Operating System (IOS) that Altura is building on top of the relationships that are part of Facebook's Social Operating System (SOS). Therefore, we offer services to help you:

  1. Analyze Your Business Goals based on Rock Candy Revolution Techniques
  2. Mediate Any Intellectual Property or Partner Disputes and/or Learn How to Negotiate Anything
  3. Organize and Fund Your Company
  4. Grow Your App / Fan Page / Web Site / Customer Base / Company
  5. Sell Your App / Web Site / Company

Each of these service engagements is negotiated by Lee Lorenzen (see Lee Lorenzen's résumé) and he will personally lead the Altura Ventures team that is delivering each aspect of the services provided.


1. Analyze Your Business Goals based on Rock Candy Revolution (RCR) Techniques


Altura employs the Rock Candy Revolution Techniques (see www.RockCandyRevolution.com) to help you analyze your business goals and advises you on how to use these techniques and the GEM Relationship Influence Operating System (GEMRIOS) to Crystallize Consensus, Coordinate Collaborations and Change the World. These are the same techniques that were used by Wael Ghonim to mobilize 85 million Egyptians and accomplish a regime change against a brutal dictator who ruled for 30 years in Egypt in just 18 days of non-violent protest with no paid staff. To hear more about this incredible story of how the people whose ancestors built the pyramids proved that Egyptians can still move mountains and the reason why this was the first Rock Candy Revolution (RCR) success story in the GEMRIOS era, watch Lee Lorenzen's TEDxMonterey talk.

For our business goals analysis and GEMRIOS advisory services, we offer the following satisfaction guaranteed fee structure:
Tier Engagement Fee Time Period Refundable % Minimum Initial Term
1 $480,000 Per 3 Years 10% 36 months
2 $360,000 Per 2 Years 20% 24 months
3 $240,000 Per Year 30% 12 months
4 $30,000 Per Month 50% 1 month
5 $10,000 Per Day 100% 1 day

For example, if you sign up for Altura's business plan analysis and RCR advisory services at the Tier 5 level, you will pay us $10,000 as an upfront Engagement Fee at the start of each day of consulting with a minimum initial term of 1 day. If at the end of that day, you don't decide to contract for additional services and for any reason (or no reason) aren't satisfied with the value of the services already provided during the prior time period, then Altura will refund you 100% of the upfront Engagement fee (e.g., $10,000). Or, if you choose Tier 3, then you will pay us $240,000 as an upfront fee for a minimum initial term of 1 year and if you aren't satisfied at the end of that year then Altura will refund you 30% of the fee (e.g., $72,000).

To have a Business Goals Analysis and GEMRIOS Advisory Services Agreement sent to you, please e-mail and include your company's executive summary, desired Tier, Minimum Term, name and phone number.


2. Mediate Any Intellectual Property or Partner Disputes and/or Learn How to Negotiate Anything


Altura has partnered with Our Refundable Mediation Services (see www.ORMediation.com) to provide their mediation services to our startups because it is quite common that potential founders of a new business will have discussed their business ideas with others without appropriate non-disclosure agreements or work-for-hire contracts being in place. This can create problems down the line when their business grows and becomes worth millions or billions of dollars and every person who ever heard their pitch for the business begins to remember history differently and believe that they provided the essential insights that caused all of the true founders' subsequent success (NOTE: we call this type of issue "a Winkelvoss Problem").

The best time to resolve these intellectual property or partner disputes is before the business founders have built substantial value because everyone's memory of the actual events is fresh and the parties aren't likely to believe the true founder is going to build the next Microsoft, Google or Facebook. So, if you're involved in a dispute that you wish was resolved and you haven't been able to settle the matter on your own, we can help you and the other parties involved reach a fair and durable agreement that all parties will respect. Our money-back guarantee approach to mediation successfully resolves 90% of disputes and we are dedicated to achieving the best possible outcome for every client that we serve.

No matter how unreasonable you may think the other side is being or how pessimistic you feel about the chances of resolving the conflict, over the years thousands of successful mediations have proven that our approach works. Even in the 10% of cases in which a signed settlement agreement is not ultimately achieved, the parties are guaranteed to exit the mediation process with a more complete understanding of the issues and interests involved.

To have a Free ORMediation Consultation Agreement sent to you, please review the ORMediation.com site and then e-mail and include your company's executive summary, name and phone number.

In addition to Our Refundable Mediation Services, we also offer direct deal-making assistance and/or negotiating services based on the following profit-sharing and money-back guaranteed fee structure:

Tier Hourly Rate Share of Deal Proceeds Money Back Guarantee Term
1 $5,000 1% 12 months
2 $2,000 2% 6 months
3 $1,000 3% 1 month
4 $500 5% 15 days
5 $200 10% 3 days

For example, if you sign up for Altura's negotiating services at the Tier 3 level, you will pay us $1,000 per hour plus 3% of the profits generated from the deal being negotiated. Assuming we helped you negotiate the sale of $1,000,000 service that has a 50% gross margin during 10 hours of negotiating, you will owe us a total of $25,000 based on the following calculation: $25,000 = $10,000 in hourly fees + $15,000 in profit sharing (3% share * 50% margin * $1,000,000 price). Had you signed up at the Tier 5 level for the same negotiation, you would owe us a total of $52,000 based on the following calculation: $52,000 = $2,000 in hourly fees + $50,000 in profit sharing (10% share * 50% margin * $1,000,000 price).

Alternatively, you may wish to handle negotiations by yourself after recieving training in the "Negotiation and Mediation Club" system. The cost for this training (not including your reimbursements of our instructor's travel expenses and any applicable meeting room costs) on a per employee rate for a one day training session (i.e., 8 hours including a working lunch) is as follows:

Tier One Day Training Rate Per Employee Minimum Number of Employees in Training Money Back Guarantee Term
1 $5,000 30 12 months
2 $2,000 20 6 months
3 $1,000 15 1 month
4 $500 10 15 days
5 $200 5 5 days

A comprehensive list of our certified instructors who have licensed the Negotiation and Mediation Club system and who are available to conduct one day training events in various cities throughout the world at these rates is available here (see www.RockCandyWorld.com). You may also be interested in becoming a Tier 5 Certified Instructor in the Negotiation and Mediation Club system by attending one of these training events in your local city and paying Altura Ventures a 50% revenue sharing fee for licensing our system and/or using our course materials.

To sign up for Altura's negotiating services or to schedule training in the "Negotiation and Mediation Club" system, please e-mail and include your company's executive summary, name, phone number and number of employees.


3. Organize and Fund Your Company


Altura is an expert at organizing LLC structures and fundraising for startup companies. We've formed 25+ companies and raised $75+ million in funds for them from angel investors (e.g., Bill Gates, Bob Kavner, Craig Johnson, etc.), strategic partners (e.g., Amazon, Yahoo, Itochu, Bear Creek, etc.) and venture capitalists (e.g., Oak, El Dorado, VenRock, C2C Ventures, etc.). No matter what stage of business your operating, we can help you find the resources necessary to take it to the next level. Our process is to understand your business, determine the amount of funds you need to raise, identify prospective investors, develop your pitch and assist in negotiating all aspects of the fundraising process.

For our fundraising services, we offer the following success-based fee structure:
Tier Engagement Fee Share of Proceeds Term
1 $100,000 1% 3 months
2 $50,000 3% 6 months
3 $25,000 5% 9 months
4 $10,000 10% 12 months
5 $5,000 15% 18 months

For example, if you sign up for Altura's fundraising service at the Tier 3 level, you will pay us $25,000 as an upfront Engagement Fee plus 5% of the funds raised. Assuming we helped you raise $1,000,000 within the 9 month term, you will have paid us a total of $75,000 based on the following calculation: $75,000 = $25,000 upfront + $50,000 fundraising share (.05 * $1,000,000 raised). Had you signed up at the Tier 4 level and we helped you raise $1,000,000 within 12 months, you would have paid us a total of $110,000 = $10,000 upfront + $100,000 fundraising share (.10 * $1,000,000 raised).

To have an Fundraising Agreement sent to you, please e-mail and include your company's executive summary, desired amount of money, name and phone number.


4. Grow Your App / Fan Page / Web Site / Customer Base / Company


Altura offers a variety of online marketing campaign management and customer acquisiton consultinng services. Tier 1 (GEM Plus) guarantees 9.6 million users in less than one year and is for those customers who don't yet have an app and want our assistance with their app's conceptualization and overall design. Tier 2 (GEM Basic) guarantees 2.4 million users in less than one year and is for those customers who have a shipping app but who want our assistance with the Viral Design and Tuning of their app.

For our app design and promotion services, we offer the following guaranteed results:
Tier Price Per user Time Period Total installs
Tier 1 (GEM Plus) $480,000 $0.05 720 days 9,600,000
Tier 2 (GEM Basic) $240,000 $0.10 360 days 2,400,000
Tier 3 $80,000 $0.25 180 days 320,000
Tier 4 $40,000 $0.40 120 days 100,000
Tier 5 $20,000 $0.50 90 days 40,000
Tier 6 $12,000 $0.60 60 days 20,000
Tier 7 $8,000 $0.80 30 days 10,000

Altura guarantees delivery of the specified number of installs within the specified time period. The campaign period begins as soon as payment has been received, the tracking mechanism has been verified by both sides, and the app is launched. If the app doesn't achieve the full number of installs in the allotted time, then the unearned balance of campaign funds will be returned to the advertiser (unless the advertiser chooses to allow the campaign to continue on a 30 day auto-renewal basis) along with a penalty payment equal to 10% of the upfront fee.

To have an insertion order sent to you, please e-mail and include your app's name, Facebook ID and phone number.


5. Sell Your App / Web Site / Company


Altura is also interested in helping asset owners realize a nice return on their investment by selling their App, Web Site and/or Company. For many entrepreneurs, the number of potential buyers for their assets is limited to a fairly small circle of local investors and a relatively meager rolodex of prior business contacts. This leads to a lower valuation for their asset because they either don't know the buyers who would most highly value the asset or they can't get the attention of these buyers. Therefore, the lone entrepreneur often has to settle for a less than ideal price.

Altura changes this equation for entrepreneurs interested in selling their assets, by creating a situation where it is Altura's responsibility to find prospective buyers and negotiate a deal that achieves a higher than expected price for the asset being sold. Our standard terms are based on an engagement fee, a percentage of the proceeds up to the Minimum Target Price (MTP) and a higher percentage for amounts over this MTP. The MTP concept is desgined to align your interests as the asset owner with Altura's interests as your sales agent. The correct MTP is the one at which you would be willing to sell your asset prior to engaging our assistance. Our goal will be to get you more than your MTP.

For our asset sales services, we offer the following success-based fee structure:
Tier Engagement Fee Share of Proceeds
Below MTP
Share of Proceeds
Above MTP
Term
1 $250,000 1% 10% 3 months
2 $100,000 3% 20% 6 months
3 $75,000 5% 30% 9 months
4 $50,000 7% 40% 12 months
5 $25,000 10% 50% 18 months

For example, if you signed up at the Tier 5 level and decided that the MTP for your asset was $300K and we found a buyer for $600K, then you would make a total of $395,000 = -25,000 upfront + $270,000 (0.90*$300,000) + $150,000 (0.50*($600,000-$300,000)) and we would make a total of $205,000 = $25,000 upfront + $30,000 (0.10*$300,000) + $150,000 (0.50*($600,000-$300,000)). Of course, there is no guarantee that we will find a buyer willing to pay even your MTP, but if we don't then you don't have to sell your asset.

If you are interested in this success fee approach for selling your asset, please contact us prior to attempting to sell your asset on your own. While we can help at every stage of the process, especially if a buyer has already approached you because this helps establish a fair MTP, it is best when we are allowed to manage the process from the beginning.

To have an asset sales agreement sent to you, please e-mail and include your name, phone number, a brief description of the asset, an estimate of your Minimum Target Price and which Tier of services you would like to pursue.

(Note: These are the Altura price lists as of 2/15/11. Prices are subject to change without notice.)

 


Altura Ventures